| AVERAGE REVENUE
According to the 2007 annual Census of the Industry compiled by Vending Times, here are the average annual revenues from these different types of machines for 2006: If the average 25¢ capsule vending machine generates $225 per year, that unit will produce 900 annual vends or a little less than 2.5 vends per day. Some locations obviously will do better, some worse. We estimate that an average charity machine generates around $7.00 per month, or $84 per machine each year. This is less than one vend per day. In part, this lower sales volume is due to the secondary locations at which these machines are located and, in part, due to the presence of multiple charity machines at many locations. Giant gumball machines, spiral machines and the newly introduced "kinetic" gumball machines may produce substantially more revenues, but they also cost considerably more. The novelty appeal of giant gumball machines has declined, but some locations still do extremely well. The kinetic machines have great customer appeal, but are too new to determine their profitability and reliability. If a promoter is touting higher revenues from a particular machine, products or location (or any combination of these), be critical and ask questions. If the promoter gives you a multiplication table showing an assumed number of vends times the suggested retail price, find out what operators are actually realizing from those machines at all their locations. Do not assume that you will be able to place machines in the prime, high traffic locations. Those locations are competitively fought |